about us
Welcome to JAETHELABEL.
Founded in 2023, JAETHELABEL, aims to embody both inner and outer confidence. We believe that true confidence comes from within and radiates outward, and our brand is dedicated to crafting a collection that inspires you to embrace your unique self.
Our signature focus lies in the understated beauty of neutrals and basics. We recognize the inherent elegance in simplicity, and our collection embodies a palette of sophisticated neutrals that effortlessly complement each other. From versatile whites to soothing grays and everything in between, our pieces are designed to be mixed, matched, and layered becoming cherished staples in your closet for years to come.
However, JAETHELABEL is more than just a clothing store; Our messaging goes beyond fashion and extends to a deeper source of confidence – a confidence that comes from the Lord. We believe in the truth that you are beautifully made, seen, accepted, redeemed, and loved beyond measure. True confidence is rooted in this understanding, and our brand seeks to amplify this message through every piece we offer.
"The Lord is the stronghold of my life - whom shall I dread? Though an army deploys against me, my heart will not be afraid; Though a war breaks out against me, I will still be confident." (Psalms 27: 1-3)
Explore our collection, discover pieces that resonate with you, and embrace the confidence that comes from within with JAETHELABEL.
about the founder
Macy Jae Nowlin, founder of JAETHELABEL, curated her first collection in 2023 and has continued to create unique fashion collections since the launch. With a marketing degree from the University of Alabama, she is pursuing her dream of establishing a clothing store. JAETHELABEL is the result of her passion for timeless fashion and a vision for quality apparel.